Bianco
Branding
What is Bianco?
Bianco manufactures and provides modular furniture. This is a mid to luxurious segment. They will expand their business globally. Bianco mainly focuses on quality products and services. This also includes quality with speed.
What Client Wanted?
Bianco wanted to develop a clean and luxury branding that makes a mark in the customer mind. and they wanted to attract more clients to their brand.
Challanges faced
In this competitive market, building a strong brand that leaves a mark on people's minds was quite difficult for our creative team because there is already so much competition in the market.
Our Goal
We decided to develop a unique kind of logo for a furniture brand which can help us to convey the unique brand message and also to build a strong brand recall.
The Vision
The vision is to quickly and worldwide deliver modular furniture of the highest class.
Consumer research
An ever-evolving industry, the furniture market continually strives to evolve and present pieces that will appeal to a variety of individuals and lifestyles on a global market. Consumer expectations and consumption habits in different regions are also important pieces of data to consider.
The furniture market is evolving as demographics shift and consumers’ buying habits change. We need to be top of mind at the right time and provide a buying experience that compels shoppers to complete the sale.
Competitors research
In order to make Bianco compete with their competitors, we must have the knowledge of the competitive brands. As competitive research is the crucial part of any marketing plan. We conducted research for the same brands as a bianco and gathered information about their histories and stories, Their targeted audience and what kind of customer they have and why do people buy their products and services.
Brand Archetype
The Rebel archetype - Bianco
Rebel archetypes are unconventional thinkers who use unique approaches to solve tasks. We have defined bianco as a rebel because as it says, bianco wants to deliver world-class modular furniture globally. Bianco believes in creating unique and luxury modular furniture and delivering it with speed. Bianco works hard everyday to create what customers need. They do not like normalcy and always push for development for a greater community.
Characteristics :
- They are very creative with their style.
- They are bold and usually favour distinct designs.
- They are unconventional in their methods.
- They do things extremely differently because they break tradition.
Brand Voice
- Passionate
- Sharp
- Superior
Moodboard
We Designed a moodboards to inspire ourselves throughout this process, Because we are just at the begining of the process of creation, It helps us to focus on the attributes, vision, identity and mood of the project that needs to communicate.
I used Imagery of luxury and clean furniture to give a feeling of luxury segement. The wooden furniture with the black and brown colors with the white touch are leaving impact on people mind's
Logo Design
Bianco Logo is comprised of a icon and Brand name. We have developed a icon with the woodpecker, The reason to choose woodpecker bird is that it represents wisdom, foresight and protection.
As the client wanted a meaningful logo, we tried to add bird for a personal touch which is giving a luxury and premium look to the logo.
Typography
We have used a Modern Serif font called Coral Blush for the bianco to give a modern, luxury and premium look to the brand.
The reason to choose Modern serif font is that these fonts evoke emotions like luxury, elegance because they have a high contrast in the stroke of lines.
Coral brush font is giving us all the elegance vibe with their high contrast in strokes.
Coral Blush Serif
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Colors
We have used Brown, black and white colors for the bianco brand.
Because brown color represents wooden texture and furniture, white and black color gives the feeling of luxuriousness and elegance.
The Rebel archetype - Bianco
- Comfort
- Reliability
- Wisdom
White Color Psychology
- Cleanliness
- Lightness
- Simplicity
Black Color Psychology
- Elegance
- Sophistication
Black
#000000
Fawn
#DDAA73
White
#FFFFFF