Froggy Piggy
Branding
Company Brief:
This is a story of a couple Shubhadip and Sweka, who started this brand. They represents themselves as Froggy(Shubhadip) and Piggy (Sweka) and thats how brand name came into a picture. They really like wearing very unique and rare outfits and want to deliver the same through their brand.
What Client Wanted?
Froggy piggy needed a good first impression and a wow feeling on the very sight of the logo. They wanted attractive and cute branding to stay ahead in the competition. He wanted Cute, trustful and Premium logo for his brand.
Mature
Playful
Literal
Classic
Youthful
Sophisticated
Abstract
Modern
Challanges faced
Froggy piggy had a difficulty of finding a brand identity with the vibe they wants and to crave a place amongst emerging and competitive marketplace. They need a branding that represent not just the creative part but the strategies and business part as well.
Our Goal
Our Goal was to develop a Cute and premium brand identities for the froggy piggy brand, and to develop a strong brand image that arttract more and more youth to trust the brand and have a pleasure experience with the froggy piggy.
The Mission
Be the company by the choice by delivering exceptional customer service, quality products, and creativity by paying attention to detail for the benefits of all.
How we started
Here we have breaked our Design Process
Brand Personality
Sincerity - Froggy Piggy is the Youth fashion apparel brand, Want to deliever unique and rare outfits to the youth of India
The Tone of voice
- Calm
- Innocent
- Vibrant
Competitors Research
In order to make froggy piggy brand compete with their competitors, we must have the knowledge of the competitive brands. As competitive research is the crucial part of the any marketing plan. We conduct a research for the same brands as a froggy piggy and gathered information about their histories and stories, Their targeted audience and what kind of customer do they have and why do people buy their products or services, we reasearched their products and connected with their customers through the social media.
Consumer Research
The craze for fashion is widely seen among young people. Most of the young boys and girls spend must of their time in front of the mirrors. They want to attract every eye. They want to look mod and go crazy for new fashions, hair styles and clothes. They spend a lot of money and time on fashion. The people especially the youths want to cover full fashion. They want to become fashion star. The youths follow the latest fashion trend.
Moodboard
We Designed a moodboards to inspire ourselves throughout this process, Because we are just at the begining of the process of creation, It helps us to focus on the attributes, vision, identity and mood of the project that needs to communicate.
The Logo
The Froggy Piggy logo is a combination of the wordmark (Brandname) and the graphic icon. The graphic consists of a heart and spark to give trustworthiness and attractive look.
The overall logo is designed to give a youthful vibe to our client. The logo is very attractive, cute and trustful.
The froggy piggy logo is developed with the rounded shapes. Rounded shapes tend to lean towards feelings of community and the more social aspects of life.
Circular shapes are much friendlier shape than the others for encompassing other images within. Because they tend to “invite” the viewers into their “completeness”.
Typography
Qyeensby is a modern typogrpahy. it reflects modern youthful touch with its slim body. Product sans would work best with this font because of the Bold and modern style font.
PRIMARY FONT
Queensby
ABCDEFGHIJKL MNOPQRST UVWXYZ
abcdefghijklmnopqrstuvwxyz
SECONDARY FONT
Product Sans
ABCDEFGHIJKL MNOPQRST UVWXYZ
abcdefghijklmnopqrstuvwxyz
Colors
Our company colours are professional and modern, expressing who we are. The Froggy piggy logotype can be produced only from these colors.
These color palletes are vibrant, Cute and very Premium as our client wanted.
MSU Green
#004439
Cotton Candy
#FFB6D0
Orange Peel
#FFA100
Red Purple
#DF0071
Mini Pink
#FFDBEA
Snow
#FFF8F8
Middle Blue Green
#85CCBE
Battleship Grey
#8C8C8C
Visual Elements
Here we have created visual elements for the Froggy Piggy brand. So that our client can have a idea of how his logo will look on different mediums.
