Love'n Joy Branding
Brand Story
At our baby store, we know that becoming a parent is one of life's most extraordinary journeys. We’re here to support you every step of the way, providing everything you need to give your baby the best start in life. From cribs and cradles to engaging toys that promote healthy development, each product is crafted with love and care. What sets us apart is our commitment to co-creating with parents and their little ones. By listening to your experiences and observing the needs of your babies, we ensure our products are not only safe and functional but also filled with thoughtful details that make a big difference
The Mission
Our mission is to create a nurturing environment for newborns and new parents by providing high-quality, safe, and innovative products that support the healthy development and comfort of babies.
Brand Values
Safety First
Every product is designed with the utmost care to ensure the safety of your baby.
Comfort & Care
We focus on providing comfort for both babies and parents.
Healthy Development
Offering toys and products that aid in the healthy growth and development of your baby.
Empathy & Understanding
We listen to and understand the unique needs of each family we serve.
The Vision
Our vision is to be the most trusted and beloved baby store, known for our dedication to co-creating with parents and continuously enhancing the lives of babies through our thoughtfully designed products.
Brand Personality
Caring
Trustworthy
Innovative
We are like a gentle and wise friend, always here to support and guide new parents. We embrace empathy and creativity, ensuring our products bring joy and peace of mind.
The Tone of voice
Warm
Friendly
Reassuring
We speak to our customers with empathy and understanding, offering advice and information in a clear, simple, and approachable manner. We avoid technical jargon, making sure every parent feels comfortable and supported.
Customer Research
At Luv'n Joy, our customers are primarily new and expecting parents who are looking for high-quality, safe, and innovative products for their newborns. We focus on understanding these parents’ needs, preferences, and challenges to ensure our offerings meet their expectations. Understanding the needs and preferences of our customers is at the heart of Luv'n Joy.
We engage in continuous and dynamic customer research to ensure our products and services align perfectly with the expectations of new parents and their babies. We actively participate in social media conversations to gather real-time insights and foster a sense of community.
Additionally, we keep a close eye on market trends and advancements in baby care to stay ahead and provide the best to our customers. This holistic approach to customer research helps us co-create products that are safe, functional, and beloved by families.
Moodboard
We Designed a moodboards to inspire ourselves throughout this process, Because we are just at the begining of the process of creation, It helps us to focus on the attributes, vision, identity and mood of the project that needs to communicate.
The Logo
Elephant Mother and Baby:
The logo features a red elephant mother and baby, symbolizing the nurturing and protective bond between a parent and child. The choice of an elephant reflects strength, wisdom, and gentleness, qualities that are essential in parenting.
Playful Bubbles and Ball:
The colorful bubbles and ball above the elephants add a playful touch, representing joy, fun, and the playful nature of childhood.
Text Style:
The brand name "Luv'n Joy" is written in a friendly and approachable font, with a heart symbol replacing the apostrophe, emphasizing love and care. The use of blue for the text conveys trust and calmness, while the orange elements add a touch of happiness and warmth.
The "Luv'n Joy" logo encapsulates the essence of the brand—providing a loving and joyful experience for both babies and parents. The mother and baby elephant signify the deep bond and care that the brand extends to its customers. The playful elements highlight the brand’s focus on creating a fun and engaging environment for babies’ healthy development.
Typography
The brand name "Luv'n Joy" is written in a friendly and approachable font, with a heart symbol replacing the apostrophe, emphasizing love and care. The use of blue for the text conveys trust and calmness, while the orange elements add a touch of happiness and warmth.
PRIMARY FONT
Buycat
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
SECONDARY FONT
Outfit
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Colors
The logo combines warmth, love, and playfulness, aligning perfectly with the brand’s values and mission of nurturing and supporting new parents and their babies. It visually communicates the promise of safety, joy, and comprehensive care, making it an inviting and memorable emblem for the brand.
Red
#EB1E25
Byzantine blue
#005de9
Safety orange
#f77b1b
Snow
#FFF8F8
Davy's gray
#FFFFFF
