Brandikonic - Branding Portfolio
Marketing Case Study
Marketing is the process of promoting, selling, and distributing products or services to attract and retain customers. It involves market research, branding, advertising, and strategic communication to drive business growth.
Marketing
Case Study
What is Marketing?
Marketing is the process of promoting, selling, and distributing products or services to attract and retain customers. It involves market research, branding, advertising, and strategic communication to drive business growth.
1. Cutiglow - Dermacare Product Reseller
Brand Overview:
Cutiglow is a dermacare product reselling website, offering a wide range of branded skincare and haircare products.
Initial Challenge:
Faced repeated Misrepresentation Policy issues while setting up accounts in Google Merchant Center, preventing successful ad campaigns.
Our Approach:
- Resolved Google Merchant Center policy issues to enable smooth ad operations.
- Collected customer reviews by offering small promotional incentives to build trust.
- Implemented highly competitive pricing and a flat shipping fee for unlimited items to attract buyers.
- Optimized Google Ads strategy, ad copy, and creatives for maximum conversion.
Results Achieved:
- In previous two months we’ve achieved a ROAS of 22.41 on a spend of ₹1,62,371, generating revenue of ₹36,39,369.
- Reduced average cost per conversion to ₹39.04, while maintaining an average order value of ₹848.
- Scaled online sales while maximizing profitability and brand trust.
Results Achieved:
- In previous two months we’ve achieved a ROAS of 22.41 on a spend of ₹1,62,371, generating revenue of ₹36,39,369.
- Reduced average cost per conversion to ₹39.04, while maintaining an average order value of ₹848.
- Scaled online sales while maximizing profitability and brand trust.
2. Samaara Tea - Tea Brand
Brand Overview:
Samaara Tea is a well-known consumer goods brand, locally popular in Surat and some other cities of Gujarat.
Initial Challenge:
The brand struggled to expand its online business through Meta Ads, achieving a low ROAS of 1.5 to 1.7.
Our Approach:
- Optimized ad copy and creatives with stronger hooks.
- Improved ad text for better engagement and conversions.
- Enhanced website design and user experience to boost conversions.
Results Achieved:
- Increased ROAS from 1.5–1.7 to 2.86–3.23.
- Improved ad performance and overall brand reach.
- More efficient ad spend, leading to higher profitability.
3. Gruner - Coffee Brand
Brand Overview:
Gruner Coffee, a premium 100% Arabica coffee brand, had been white-labeling for years before launching its own brand.
Initial Challenge:
Struggled to establish its online presence through Meta Ads, achieving a low ROAS of 0.89 to 1.2.
Our Approach:
- Shifted focus to combo offers instead of single-product sales to boost revenue.
- Crafted high-converting ad copy and engaging creatives with the right hooks.
- Improved website design and user experience to drive better conversions.
Results Achieved:
- Increased ROAS from 0.89–1.2 to 1.95–2.09.
- Improved ad efficiency, leading to higher revenue.
- Strengthened brand presence in the competitive coffee market.
4. London Houseware - Home Appliance Brand
Brand Overview:
London Houseware is a home appliance e-commerce store, selling a wide range of products across the UK.
Initial Challenge:
Launched their business with us but faced Misrepresentation Policy issues in Google Merchant Center, preventing ad campaigns from running.
Our Approach:
- Resolved Google Merchant Center policy issues to enable smooth ad operations.
- Ran Performance Max, Shopping, and Search campaigns to maximize reach and conversions.
- Set highly competitive pricing and offered Free Shipping to attract more buyers.
- Identified a winning product, then focused ad spend on it with strategic keyword targeting.
- Optimized ad texts with the right hooks to improve engagement and conversion rates.
Results Achieved:
- Achieved a ROAS of 6.09 on a spend of £7,417, generating revenue of £45,183.
- Secured 381 orders, with an average order value of £110.47.
- Reduced average cost per conversion to £19.49, maximizing profitability.