Ruma Organic
How Brandlkonic helped increase Ruma organics' brand recall by 37% within the first month.
This case study outlines Brandikonic's work in rebranding Ruma Organics. a Michigan-based provider of organic personal care products.
Focused on updating the company's logo and website. Brandikonic aimed to better represent Ruma Organics' values and broaden its customer appeal.
This study examines why these changes were necessary, the steps taken to achieve them, and their effects on Ruma Organics' customer relations and market presence.
Client Overview
Ruma Organics, a Michigan-based company founded by Sylvia Ruma, has established itself as a family-centered business with a mission to provide organic, wholesome products.
Originating from concerns about harmful ingredients in commercial deodorants, the company has dedicated itself to creating natural alternatives, utilizing ingredients like coconut oil and sodium bicarbonate, and avoiding aluminum, dyes, and chemical fragrances.
Rebranding Goals and Objectives
1
Improving Brand Recognition
The goal was to refresh the visual identity, making the brand more memorable and recognizable.
2
Increasing Market Reach
The strategy aimed to extend the brand's appeal to a broader audience, including potential international markets.
3
Building Customer Loyalty
A key focus was to deepen connections with existing customers by aligning with modern branding trends.
4
Empowering Marketing Efforts
The initiative sought to provide updated visual assets to enhance marketing campaigns.
5
Optimizing Online Presence
A major objective was to improve the website and logo for optimal performance across various digital platforms.
6
Aligning with Industry Trends
The rebranding aimed to position Ruma Organics as a leader and innovator in the industry.
Logo Redesign
Challenges with the Previous Logo
- The old logo had a classic, outdated look that didnt resonate with modern design trends.
- Its legibility was compromised when scaled down for mobile icons and social media profiles.
- The logo suffered from a lack of a unified theme and cohesion due to the use of multiple fonts,
- It lacked the versatility needed for effective use across digital and physical mediums.
New Logo Design Features
Minimalist Approach
The new logo embraces a modern. minimalist aesthetic for a clear and impactful presence.
Consistent Typography
The use of clean, sans-serif fonts enhances readability across all platforms.
Emphasis on Brand Heritage
The addition of "Since 2014* reinforces the brand's tradition and reliability.
Focus on Scalability
The simplified design ensures effectiveness across various media.
Versatile Palette
A versatile black and white color scheme adds to the professional appeal.
Streamlined Branding
The new design eliminates unnecessary elements, focusing on the brand name for better recall.
Website Revamp
Shortcomings of the Previous Website
- The old website had issues with navigation and layout, making it diffcult for users to find What they needed.
- It lacked modern visual appeal and clarity in its content presentation.
- The website was not optimized for mobile devices. affecting user accessibility.
- Performance issues, including Slow load times. and poor SEO were notable drawbacks.
Improvements in the New Website
1
Enhanced Navigation
The website now features an improved menu and structure, facilitating easier user navigation.
2
Visual Upgrades
High-resolution product images are used to enhance the site's aesthetic appeal.
3
Detailed and clear information about products is now prominently displayed.
4
Organic Brand Identity
The website clearly reflects the brand's focus on organic, natural ingredients.
5
SEO-Friend1y Design
Improved headings and subheadings are now employed for better search engine visibility,
