Surti Flavour Branding
Surti Flavour
How Brandikonic helped a backyard business establish a digital presence and Register online sales within worth 3 months.
Client Overview
Surti Flavour specializes in authentic Indian cuisine presented in a ready-to-eat format. At the heart of their business model lies a commitment to offering a wide range of traditional dishes from India. They target customers who look for quick, convenient, yet delicious meal solutions.
We were a customer of Surti Flavour before they became our client. We had heard about them through one of our friends who was praising their ready-to-eat products. We bought a few of their products and liked what they were doing.
When we spoke to Vishal Mania, the founder, we realized that the way we came across Surti Flavour is how the majority of people came across them word of mouth.
They were operating from their backyard and they had no digital presence. They only sold their products offline, and were solely dependent on word of mouth.
We understood that with the kind of product they were selling, they had to have a larger market reach. This involved getting a unique logo, eye-catching packaging and a smooth, functional website.
Services
- Logo Design
- Brochure & Menu Design
- Website Design
- Banner Design
- Packaging Design
- Digital Marketing
Strategic Goals & Objectives
1
Identifying Core Values and Mission
To articulate the company's foundational values and mission, clearly defining what sets Surti Flavour apart.
2
Target Audience Analysis
To understand the demographics, preferences, and needs of the target audience, ensuring that the offerings meet their expectations.
3
Brand Personality Creation
To develop a brand personality that not only reflects the companyS values but also resonates with the target audience.
4
Visual Identity Development
To create a unique visual identity, encompassing logo, color scheme, and typography, in alignment with the brand's personality.
5
Consistent Brand Messaging
To craft a consistent brand message across all platforms, effectively communicating the brand' value proposition.
Features of the Logo
1
Simple Typography
The logo uses a clean and modern font, making it easily readable and recognizable.
2
Playful Element
A smile under the word "Surti" adds an approachable and friendly aspect to the brand.
3
Color Choice
The choice of red as the brand color is strategic, evoking warmth and stimulating appetite, which is beneficial for a food-related brand.
4
Minimalistic Design
The logo's minimalistic design ensures its versatility across various mediums and sizes.
5
Brand Message
The smile symbolizes customer satisfaction and the joy of eating, aligning with the brand's commitment to a positive dining experience.
Features of the Website
1
Clean and Clutter-Free Interface
The website has an interface that is easy to navigate, improving user experience.
2
Consistent Use of Brand Colors
The brand's colors are consistently used throughout the website, improving its visual identity.
3
Responsive Design
The website is designed to be compatible across different devices, ensuring a seamless user experience.
4
Fast Load Times
Attention to efficient user experience is evident with the websiteS fast load times.
5
High-Quality Visuals
The website uses high-quality images to showcase products effectively, appealing to the customers' senses.
